Breast cancer is considered as one of the most common types of breast cancer in females across the world. While many factors play a role in it, alcohol consumption is considered as one of them.
Despite this, a lot of women, especially those over 45 years of age ignore the warnings given by the specialists about alcohol consumption. The lead authors of the current study highlighted the need to improve the policies that emphasize prevention.
The researchers mention the importance of recognizing the drivers and patterns behind alcohol consumption so that correct policy can be formulated. This may, in turn, increase the burden on women and the health system.
Women are Uneducated about the Risks
The findings of this study have been published in the journal named PLOS ONE. In this study, the researchers included 35 South Australian females between the ages of 45 to 64. These women had never been given a cancer diagnosis before.
These participants were interviewed in order to find out about their drinking patterns, education level, and the awareness about developing breast cancer.
The researchers found that a lot of women had no understanding of their risk of breast cancer. They were more likely to cut down on alcohol consumption if it started affecting their relationships, body weight, or lifestyle.
The researchers are of the view that the only reason why women seem to be oblivious to the health risks of alcohol in the long term is the deep-rooted culture of drinking.
Alcohol is considered as an important part of Australian society. It provides them with pleasure and defines the major events in the lives of most people. Raising the level of awareness about the cancer-related risks of alcohol will, therefore, not be sufficient.
Giving the Right Message
The lead researchers think that the alcohol industry and their marketing campaigns have been glossing over the risks associated with alcohol consumption in comparison to the potential benefits.
Experts wish to hear good news about drinking, for example, small amounts of red wine can be extremely good for your cardiovascular health. This is exactly what the alcohol industry promotes.
In contrast to this, information that consuming alcohol is associated with breast cancer is fairly suppressed, in order to develop their female customer base.
The lead author of this study is of the viewpoint that the findings produced in this study must act as a springboard for all the relevant authorities to find better policies. These policies must directly address the need to educate women about the potential risks of alcohol and to urge them to induce positive changes in their lifestyle.
The research has shown that most of the middle-aged women are involved in drinking. However, there are certain ways to circulate the right messages, one of which is by emphasizing the issues that are important to them.
For example, it is a good idea to separate out young people who drink less and investigate what causes them to drink less. These causes can then be used to control alcohol drinking in adults.